After its participation in the Startup Space in 2019, MYRE further confirms its market position in 2021 by exhibiting for the first time at the SIMI, the professional real estate trade fair held from December 8 to 10, 2021 at the Palais des Congrès in Paris.
SIMI 2021: The art of city building
The SIMI met with great success for its 20th edition. It brought together 22,000 participants, 451 SIMI and City by SIMI exhibitors, offering more than 130 conferences centered on 15 thematic cycles. These included Low Carbon, Office & Workplace, Real Estate Outlook, Climate Challenge, Greater Paris, Investors, Housing & Managed residences, Logistics & Industry, Mixed-use, Mobility, Mutability & Reversibility, Retail, CSR, Territories & Cities, and Users. An event focused on key themes for building tomorrow's real estate together.
After two years of physical distancing, the exhibition provided an opportunity for industry professionals to get together, share their experiences, and discuss the future of the sector. Due to the Covid-19 crisis, the industry is undergoing major transformations, raising the necessity to rethink our strategies.
- How to realize the goal of building a sustainable, low carbon city?
- Flexible and service-based real estate, new needs are emerging;
- The winning property categories following the health crisis: frontline residential (according to ImmoStat received +24% of residential investments in France by the end of the first nine months of 2021), along with logistics, healthcare assets, and industrial premises;
- What lies ahead for offices? Urban recycling, a solution for future vacant properties;
- The sector's accelerating digitization process enabled us to avoid a serious market disruption during the crisis period;
- How should the city, property, and spaces be adapted to new needs and uses?
So many questions and new trends are emerging at the end of the year 2021.
MYRE, the event's innovation vector
During the three days of the trade fair, MYRE was an exhibitor at stand F145 on the 3rd level of the Palais des Congrès, contributing to the sector's ongoing challenges of innovation and digitalization. A number of key moments punctuated its participation.
This event provided an opportunity for the proptech startup to announce its 3rd round of financing for €7 million to further develop its international ambitions. This latest financing round was led by NewAlpha with the continued support of its historical investors. In addition, the Groupe Terrot, the former managers of Cassiopae RE, and MYRE's employees also entered into the company's capital.
Déborah Fritz, CEO and founder of MYRE, was invited to speak on Radio Immo and SIMI Live by BiTV. She discussed the real estate data management platform, MYRE's latest news and issues, and took part in reflections on the challenges facing the sector.
On the opening day of the trade fair, a full page article was also devoted to MYRE in Forbes magazine for its special issue on luxury, philanthropy, and the green economy with a focus on real estate.
"We provide an ambitious real estate data aggregation solution aimed at the various players in the industry enabling them to optimize their processes and accelerate transactions." stated Deborah Fritz, CEO of MYRE.
MYRE's presence at SIMI enabled us to meet and discuss with real estate professionals. By pinpointing their needs, MYRE's teams were able to provide them with an innovative solution and insight to enhance the performance of their real estate and digitalize their processes.
Experience the event through the Replay video of the trade fair. Join us next year at SIMI 2022 for even more new MYRE innovations and solutions for faster, more reliable and efficient management of your real estate properties.
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