Case studies

Interview of Déborah Fritz on B SMART about thriving MYRE

Jun 17, 2021
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MYRE faces many challenges among which specific needs of a poorly digitized market. MYRE keeps on growing in France and abroad.

On May, 8th 2021, Déborah Fritz co-founder and CEO of MYRE, was the guest of SMART IMMO show, hosted by Gilane Barret aired on B SMART TV, the new economic and financial news media dedicated to entrepreneurs.

You will find in this interview how MYRE offers a solution enabling asset managers to gather, secure and analyze data which are scattered among many stakeholders and thus barely structured.

Our goal is to gather all the legal and financial real estate data under one roof and add algorithms and calculation that will make asset management easier.

Déborah Fritz also stresses the need for digitalization of real estate data that arose more strongly during the Covid-19 pandemic.

The asset managers realized that they did not access the right data to monitor their assets in times of crisis and started to work on data control.

According to the 8th edition of the barometer dedicated to the real estate taxation challenges carried out by the French business law firm Arsene Taxand, most of the real estate professionals surveyed (70%) think that the Covid health crisis has an influence on their investment strategy. Therefore, real estate professionals needed to have an overview in real time of their real estate assets, based on reliable and qualitative data in order to be more reactive in times of crisis.

Development in Europe and parity in the teams

MYRE’s adventure has just begun and goes beyond the French market, as we are already present in eight different countries through the assets of our customers held abroad. Furthermore, we plan to deploy the solution in several European countries.

Our goal is to go after the big European office markets like England, Germany, Spain or Poland to settle in with sales teams and sell our solution

In the end, Déborah explains her willingness to maintain a parity in the MYRE’s team and in this way contribute to the parity challenges of the real estate market which only counts 17% of women (according to the participation rate of women at the international real estate show, MIPIM).


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